Freelance Writer at Sabbatical

Glimmer

Brand

2024

“Make dream work”

Glimmer is a global collaboration platform where brands can hire talent and creators can find new places to tell their stories. With a new name (formerly Storyhunter) they were looking for a refreshed brand and messaging to launch new features and capabilities in order to expand their talent roster. I built out the brand voice principles and wrote copy that would speak to their new audience of creative agencies, up-and-coming directors, writers, producers, and more.

Contributions:
Website copy
Advertising copy
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Agency:
Geist

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Valar Atomics

Website

2024

“The new atomic age is here”

Valar Atomics is the fresh face of nuclear fission. Founder Isaiah Taylor’s mission is to make energy “10x cheaper in 10 years by pulling oil and gas out of thin air”. His attitude is as bold as his mission, but it’s not without its challenges. Valar was looking to launch their nuclear startup with a powerful, no-holds-barred message that acknowledges the challenges but pushes into them, as a way to challenge their new recruits to bring their best to the table. I wrote the site copy to serve as a manifesto for the brand, as well as a job description to their audience of the craziest, most visionary engineers in the world. I also wrote lines for a series of posters that hang in their space in El Segundo, CA.

Contributions:
Brand narrative
Website copy
Poster copy
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Agency:
Bunsen

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Orb

Website

2024

Orb is the modern billing infrastructure powering revenue workflows for the next wave of AI and software companies. I wrote their new website, brand copy guidelines, and supporting ongoing UX copy for their flagship billing product.

Contributions:
Brand narrative
Website copy
Campaign copy
OOH campaign (LinkedIn)

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Agency:
Sabbatical

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Gatorade

Campaign

2023

"Every athlete needs a plan."
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Gatorade was looking for a way to showcase their new line of products, but everyone knows Gatorade for their drink lineup, not necessarily their chews, gummies, and powders. They need a way to announce these products as part of the whole Gatorade package, as well as show people which products they needed specifically.We created the Gatorade Fuel Plan, a quiz that asks visitors about their needs, to deliver the perfect product lineup. We also created the campaign “Find your fuel” to showcase the Fuel Plan through athletes like Serena Williams and JJ Watt.
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Contributions:
Campaign copywriting
UX copy
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Agency:
Work & Co

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PGA Tour

App

2023

"Earn it in the dirt"
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As golf's popularity expands, the world's largest and most vibrant professional golf association, PGA TOUR, is reinventing fandom. Fans are engaging with the TOUR in more ways, through fantasy and betting options, and joining millions annually attending live tournaments. Digital engagement needed to match this upswell in interest and cultural relevance. Work & Co partnered closely with the PGA TOUR to lead design, app development, and launch of its new digital platform. I wrote language for the app onboarding and the launch of the app.

Contributions:
Marketing copy
App copy

Coverage:
WSJ

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Sphere

Brand

2023

Before the launch of the Sphere, MSG were tasked with unpacking the customer experience. More details available on request.

Contributions:
Concepting
CX Walkthrough
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Agency:
Work & Co

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Herself Health

Brand

2022

“For women growing bolder”
Herself Health is a primary care practice specifically designed for women 65 and older. I supported the team at Sovereign Objects—concepting naming and the backstory behind the brand, as well as select lines for the launch.

Contributions:
Copywriting
Naming
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Agency:
Sovereign Objects

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Gumroad

Brand

2021

“Make your own road”

I wrote the website copy for the new launch of Gumroad, an online storefront that encourages breaking off the normal job path and trying new things as an entrepreneur. Instead of infinite growth, Gumroad's brand emphasizes self-discovery, experimentation, and a healthy work/life balance.

Contributions:
Website copy

Agency:
Sovereign Objects

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HOLLA

Campaign

2021

“Black Lives.
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HOLLA is a local Portland mentoring organization started by Eric Knox. I worked closely with the staff and designer Tim Kamerer to create a new brand look and feel that speaks more to the black and brown youth that HOLLA support.

I wrote, designed and developed their first OOH campaign “Black Lives” highlighting real mentor/mentees in the HOLLA program. Post Black Lives Matter, it was a call to Portland to see and support the black and brown youth in one of the whitest cities in the US.

Contributions:
Creative Direction
Copywriting
Design
Product Management

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Mercedes-Benz

Video

2021

“Evolve the way you drive” 

The new EQ Ready App from Mercedes-Benz helps drivers decide whether they are ready for an electric car, by tracking their daily commute and pointing out charging stations, MPG cost, and emissions saved. It's a simple way to ease range anxiety and get people inspired to drive electric for a change.

Contributions:
Scriptwriting
Storyboarding

Agency:
Work & Co

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GetWell

App

2021

Get Well is a platform doctors, nurses, and care providers use to communicate with patients, in an effort to improve their health outcomes.

We worked to define the Get Well brand, from visuals, to voice and tone and I developed the copy guidelines and formula for connecting with patients via SMS/text messaging.

Agency:
Work & Co

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The Alpha School

Brand

2020

The Alpha School out of home advertising posters

“What did you learn at school today?”

Alpha is a tech-first K-12 private school in Austin, Texas. It's goal is to allow kids to learn at 2x the speed of traditional schools and encourage life skills and extracurricular passions. Together with Kevin and Evan, we built a new brand for the school that sees school through the lens of sport and encourages limitless learning.

Agency: Massive Dump

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Working on digital brands and products.

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